Are you a product designer / product manager / UX manager wondering what product features make sense?
Are you a content manager / marketing manager wondering what content would be relevant?
Wonder no more! Start using Personas as a tool to help you get to know your customers better! Personas can uncover deep insights about your customers, and give you the information you need to align your product and marketing strategy to your customers’ expectations. Meeting (and exceeding) customers’ expectations is the only way to build a customer base and a successful business.
This 30-minute crash course on Personas will walk through what are personas, how to develop personas, and how to get the information you need to develop personas.
Once you have Personas developed, you can share them with your team and stakeholders. You can empower your whole team / organization with this deep insight! Personas is a great tool for both B2B and B2C businesses.
What are the requirements?
- Building personas can be the first step toward developing a product, so very little is required to begin
- Tools for developing personas can be powerpoint, Google slides, or designer programs such as Photoshop, Illustrator
- An open-mind. Personas are used to uncover insights and business opportunities. It is not used to validate your ideas.
What am I going to get from this course?
- Over 16 lectures and 36 mins of content!
- Understand how to gather customer insights
- Develop personas based on customer insights
What is the target audience?
- Product manager
- Product designer
- UX designer
- Content manager
- Marketing manager
- Brand manager
- Entrepreneur
Get your Free Udemy Course on Marketing Tool: Personas – learn customer expectations by clicking on this coupon code:
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