You might be asking yourself, “A whole course on email marketing? Hasn’t email been around for more than 40 years? Haven’t people learned to tune it out?
Is email marketing really still relevant?
Without a doubt, YES!
Email marketing is a highly personalized, one-to-one, conversion-focused channel that you own – a rarity in today’s pay-to-play environment of new marketing platforms. We created this course to give marketers an interdisciplinary approach to managing email marketing. By achieving this certification, you will have proven your understanding of advanced email marketing tactics and its purpose in your inbound marketing strategy.
Consider…
2.4 million emails are sent every second worldwide, but most of them are never opened.
54% of emails being opened on mobile. Has your business adapted to the new way that people consume information?
Only 4% of companies would rate the performance of their email campaigns as Excellent. And even if you are part of that 4%, who wouldn’t want to improve their customer acquisition and retention.
Is this right for me?
Whether you’re just getting started in marketing or you’re a seasoned email professional, the Email Marketing Course and Certification will prepare you to grow your business using Email Marketing.
What are the requirements?
- A basic understanding of the inbound marketing methodology. To get up to speed on all things inbound, take our Inbound Marketing Certification course.
What am I going to get from this course?
- The Email Marketing Course & Certification is a free marketing training course that covers the fundamentals of how email marketing can grow your business. This advanced email marketing certification course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create a comprehensive email marketing strategy.
What is the target audience?
- Marketers looking to advance their marketing career with an advanced certification
- Marketing leaders who want their team to get more out of every email send
- Entrepreneurs who need to grow their company’s audience
- Students looking for internships or full-time positions in digital marketing roles
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