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Mountain Dew® DEWCAMO Sweepstakes

Official Rules

No purchase necessary to enter or win. A purchase will not increase your odds of winning.

1. Sweepstakes Period:

Sweepstakes begins at 12:00:00 p.m. Eastern Time (ET) on August 9, 2015 and ends October 3, 2015 at 11:59:59 p.m. (ET) (“Sweepstakes Period”).

2. Eligibility:

The Mountain Dew® DEWCAMO (“Sweepstakes”) is open to legal U.S. residents of the 50 United States who are 18 years or older at the time of entry. Employees and contractors of PepsiCo, Inc., Pepsi-Cola Company (“Sponsor”), North America Branding (“Administrator”) and each of their respective parent companies, subsidiaries, divisions, affiliates, distributors, suppliers and advertising, promotional and judging agencies and the immediate family members or persons living in the same household of such employees are not eligible to enter or win. Individuals are eligible to win once during the Sweepstakes Period.

3. How to Enter:

Beginning on at 12:00:00 p.m. ET August 9, 2015 and prior to 11:59:59 p.m. ET October 3, 2015 enter by one of the following methods:

To enter by Text: Text ‘DEWCAMO’ to 72727and you will receive a return text linking you to the official entry form. Complete the official entry form to enter for a chance to win. Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur standard text message and data charges from their wireless service provider for each message sent and received. Approximately a total of four (4) text messages will be required to participate. Check with your wireless service provider for details on any applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. By entering this sweepstakes via text messaging the entrant is consenting to receive text and phone messages regarding the Sweepstakes. Entrants will be given the opportunity to “cancel” (or unsubscribe) each time they receive a text message by sending “STOP” to the short code above.

To Enter Online:Visit mountaindew.com/camo and complete the official entry form to enter for a chance to win.

One entry per person per day. The Sponsor and Administrator are not responsible for failure to receive entries due to transmission failures of any kind, including, without limitation, malfunctioning of any network, hardware or software, whether originating with sender or Sponsor. By entering, you agree to the terms of these Official Rules and to receive emails and texts from the Sponsor or Administrator specifically related to confirmation of entry (1), winning notification (2), and confirmation of shipping address for prize redemption(1). You can opt-out of the receipt of such emails for this promotion only by following the instructions at the base line of the received email.

With respect to Text and Online entries, a “Day” is defined as a twenty-four (24) hour time period beginning at 12:00:00 a.m. (midnight) ET and ending at the following 11:59:59 p.m. ET, except the first day of the Sweepstakes Period in which case the day is defined as beginning at 12:00:00 (noon) p.m. ET and ending at 11:59:59 p.m. ET of the same day. The last day of the Sweepstakes Period is defined as beginning at 12:00:00 a.m. (midnight) ET and ending 11:59:59 p.m. ET of the last day of the Sweepstakes Period.

The name of the person submitting entry via an email address or cellular number must be the authorized account holder of such email address or cellular number, otherwise, entry may be deemed void. In the event of dispute over the identity of a potential winner, an online or text entry will be declared made by the authorized account holder of the email address/ cellular phone number submitted at the time of entry, and potential winner may be required to provide identification sufficient to show that he/she is the authorized account holder of such email address or cellular number. It is the sole responsibility of the entrant to notify the Sponsor in writing at: The Mountain Dew® DEWCAMO Sweepstakes at P.O. Box 213, Northfield, MN 55057 if the entrant changes his or her e-mail or postal address during the Sweepstakes Period.

Each entry submission must be manually key stroked and manually entered by the individual entrant; automated and/or repetitive electronic submission of entries (including but not limited to entries made using any script, macro, bot or sweepstakes service) will be disqualified and transmissions from these or related email, IP addresses or phone number may be blocked. This Sweepstakes is governed by the laws of the United States and of the State of New York without respect to conflict of law doctrines. Any personal information provided in connection with participation in the Sweepstakes will only be used by Sponsor to notify a potential winner and/or fulfillment of a prize and shall be subject to the Pepsi-Cola Company’s Privacy Policy available at http://www.pepsi.com/en-us/d/#en-us/privacy-policy.

Prizes:

Grand Prize Package: One (1) Grand Prize package will be given away consisting of one (1) Dew True 42 Qt Lost Camo® Cooler, two (2) Dew Xtreme Lost Camo® Field Bags, two (2) Quick-Set Lost Camo® Ground Blinds, two (2) Lost Camo® Blind Coolers, two (2) Quick-Set Nomad Lost Camo® Seat Cushions, two (2) Dew Xtreme Lost Camo® Guide Packs, two (2) Lost Camo® Bottle coolers, two (2) Dew Xtreme Lost Camo® Technical Jackets, two (2) Dew Xtreme Lost Camo® Recon 1/4 Zip Tech Shirts, two (2) Dew Xtreme Lost Camo® Active Vests, two (2) Lost Camo® Performance Hoodies and two (2) Dew Xtreme Lost Camo® Blaze Orange Vests. Approximate retail value: $1418.50.

2nd Place Prize Package: One (1) 2nd Place Prize package will be given away consisting of two (2) Dew Xtreme Lost Camo® Technical Jackets, two (2) Dew Xtreme Lost Camo® Recon 1/4 Zip Tech Shirts, two (2) Quick-Set Lost Camo® Lost Camo Ground Blinds, two (2) Quick-Set Lost Camo® Nomad Seat Cushions, two (2) Lost Camo® Bottle Coolers, two (2) Dew Xtreme Lost Camo® Guide Caps, two (2) Lost Camo® Duffle Bags, two (2) Lost Camo® Performance Hoodies and two (2) Dew Xtreme Lost Camo® Blaze Orange Vests. Approximate retail value: $748.76.

3rd Place Prize Package: One (1) 3rd Place Prize package will be given away consisting of a Dew Xtreme Lost Camo® Technical Jacket, Dew Xtreme Lost Camo® Recon 1/4 Zip Tech Shirt, Quick-Set Lost Camo® Ground Blind, Quick-Set Lost Camo® Nomad Seat Cushion, Lost Camo® Blind Cooler, Dew Xtreme Lost Camo® Guide Cap, Lost Camo® Duffle Bag, Lost Camo® Bottle Cooler and Lost Camo® Performance Hoodie. Approximate retail value: $379.38.

Other Prizes

• Lost Camo® Blind Coolers (80 available/ARV $44.99 each)
• Dew Xtreme Lost Camo® Field Bags (160 available/ARV $19.99 each)
• Lost Camo® Day Packs (80 available/ARV $24.50 each)
• True 42 Lost Camo® Coolers (8 available/ARV $389.99 each)
• Dew Xtreme Lost Camo® Guide Caps (400 available/ARV $24.99 each)
• Lost Camo® Duffle Bags (72 available/ARV $39.99 each)
• Lost Camo® Mtn Dew Vehicle Graphic Kits (197 available/ARV $39.99 each)

4. Drawings:

Potential Prize winners will be selected in a random drawing by the Administrator from among all eligible entries received. One Thousand (1000) Total Prizes will be awarded during the Sweepstakes Period. Drawing date is October 5, 2015. Unclaimed prizes will not be awarded. The odds of winning a prize depend on the number of eligible entries received during the Sweepstakes Period.

5. Winner Notification:

Potential winners will be notified from the Administrator by email within three (3) business days of drawing. To claim your prize you must accept and reply to email within 14 days of the original communication. Failure to reach winner by email, after two attempts, may result in disqualification or forfeiture of his or her prize and the selection of a substitute winner from among all remaining eligible entries. Verified winners will have their prize sent directly to the validated shipping address listed on entry. Return of prize as undeliverable may result in disqualification and an alternate winner may be selected.

6. General:

No substitution of prize is offered, no transfer of prizes to a third party will be permitted and no prize is redeemable for cash; except at Sponsor’s sole discretion. Void wherever prohibited or restricted by law. All federal, state and local laws and regulations apply. All federal, state, and local taxes are solely the responsibility of the prize winner; if applicable the Prize winner may receive an IRS 1099 for the retail value of the prize. Any difference between stated approximate value of prize and actual value of prize will not be awarded. All other expenses on the receipt and use of a prize not specifically mentioned herein are solely the responsibility of the winner. Any portion of a prize not accepted by winner will be forfeited. All entrants, as a condition of entry, agree to be bound by these Official Rules and the decisions of the Sponsor which will be final and binding. Failure to comply with these Official Rules may result in disqualification. Sponsor reserves the right at its sole discretion to disqualify any individual suspected of tampering with the entry process or the operation of the Sweepstakes or the Web site; or to be acting in any manner deemed by Sponsor to be in violation of the Official Rules; or to be acting in any manner deemed by Sponsor to be unsportsmanlike or disruptive, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY A USER OR ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND COSTS (INCLUDING WITHOUT LIMITATION, ATTORNEYS’ FEES) FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

7. Winner Releases:

All entrants, as a condition of entry into the Sweepstakes, agree to release PepsiCo, Inc., PepsiCola Company, its bottlers and each of their respective parents, subsidiaries, affiliates, divisions, distributors, suppliers, printers, distributors and advertising, promotional or judging agencies, from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with: accessing the Web site or Sweepstakes page; submitting an entry or otherwise participating in any aspect of the Sweepstakes; the receipt, ownership or use of any prize awarded; preparing for, participating in or traveling to and/or from any prize-related activity, or; any typographical or other error in these Official Rules or the announcement of offering of any prize. The winner shall bear all risk of loss or damage to their prize after it has been delivered. Sponsor makes no representations or warranties of any kind concerning the appearance, safety or performance of any prize. Except for residents of TN and where prohibited by law, winners grant to Sponsor the right to print, publish, broadcast and use worldwide in any media now known or hereinafter known (including without limitation use online at the Web site) the winner’s name, address, voice, statement, picture or other likeness, without additional compensation, for public relations, advertising and promotional purposes as may be determined by Sponsor.

8. Limitations of Liability:

Sponsor assumes no responsibility or liability for (a) any incorrect or inaccurate entry information, or for any faulty, failed, garbled or jumbled electronic data transmissions; (b) any unauthorized access to, or theft, destruction or alteration of entries at any point in the operation of this Sweepstakes; (c) any technical malfunction, failure, error, omission, interruption, deletion, defect, delay in operation or communications line failure, regardless of cause, with regard to any equipment, systems, networks, lines, satellites, servers, computers or providers utilized in any aspect of the operation of the Sweepstakes; (d) inaccessibility or unavailability of the Internet or the Web site or any combination thereof, or; (e) any injury or damage to participant’s or to any other person’s computer or cell phone which may be related to or resulting from any attempt to participate in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned for reasons which may include without limitation, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which may corrupt or affect the administration, security, fairness, integrity or proper conduct of this Sweepstakes, then Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Sweepstakes in whole or in part. In such event, Sponsor shall immediately suspend all drawings and prize awards, and Sponsor reserves the right to award any remaining prizes (up to the total set forth in these Official Rules) in a manner deemed fair and equitable by Sponsor, such as by way of example and not by way of limitation, in a random drawing from Official Rules con’t among all eligible, non-suspect entries received up to the time of the impairment, and Sponsor shall not have any further liability to any participant in connection with the Sweepstakes. Sponsor may modify and amend these Official Rules as they appear online from time to time during the Promotion for clarification purposes without materially affecting the terms and conditions of the Sweepstakes.

9. Winner List:

For a list of winners send a self-addressed envelope by November 15, 2015 to:
The Mountain Dew® DEWCAMO Sweepstakes
PO Box 213, Northfield MN 55057

10. Sponsor:

Pepsi-Cola Company, 700 Anderson Hill Road, Purchase, NY 10577.

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