This free, 30-minute course provides an introduction and overview to a track of related courses being developed by The Online User eXperience Institute (OUXI), aimed at the small web business owner and other web designers and developers with little or no prior training in web user experience design. It provides the main foundational points you need to know before taking any of those courses, and they are not repeated in those courses, so please start here.
The concepts taught in this course are expanded upon by other courses in this OUXI curriculum track. The small fee you invest in these other courses could pay off in thousands of dollars in increased revenues from your ecommerce web site. This course explains how.
In particular, this course provides an overview of the key elements of the design of a web user interface that will impact the user experience: usability, persuasion and graphic design. It illustrates these elements with concrete examples from real websites.
The course also explains why and how the quality of the user experience will directly impact the bottom-line of eCommerce web sites.
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