Free Udemy Course on The Entrepreneurial Process
October 20, 2015

This course will introduce you to the three levels of business strategy and show you how to take advantage of opportunities at each level.

You will Create an Overall Strategy For Your Business

We’ll teach you a framework called The Cascade model that is broken up into these three levels of business strategy and made up of a series of simple business tools that you can use to grow your business. These levels are:

  • The Environment and it’s driving forces. Driving Forces are those things that create and destroy opportunities in real time that you have no control over.
  • The Market which is where your competition, suppliers and customers live.
  • The Organisation and how you can become more efficient and effective.

This framework has been used to coach business leaders in Australia, Indonesia, New Zealand, Singapore and Vietnam for more than 30 years, some of the things you’ll learn (and be able to apply) are:

  • Create a Sustainable Competitive Advantages Table that will help your organisation meet and exceed your industries critical success factors.
  • Decide whether your organisation should focus on price or difference, and whether you should promote your product or create a new version using The Lifecycle tool.
  • Learn how to offset your weaknesses with your strengths and your threats with opportunities using a SWOT Analysis.

After completing this course you will have the tools to manoeuvre your business (or opportunity) to it’s next level of growth, and out-compete your competition!

What are the requirements?

  • This course is most useful to those people that already have a business or are investigating a new commercial opportunity as there are activities to do at the end of each lecture group which will help you develop your overall strategy. That said, we provide the example of a restaurant using these tools throughout the course so that you can see how they can be used.

What am I going to get from this course?

  • Over 36 lectures and 2 hours of content!
  • Identify the three different levels of business strategy and how to implement strategies at each level.
  • Use a PESTTG Analysis to identify the creation and destruction of opportunities in the Environment.
  • Use an Industry Value Chain to map out your market, determine the mark-ups in each link of the chain, and identify potential integration strategies your organisation can take advantage of.
  • Determine if a market is attractive or unattractive for your existing organisation to stay in or leave (or to enter the market if you are not already in it) using a Five Forces Analysis.
  • Figure out the adopter category and risk profile of your customers and how you can influence the rate of adoption by new customers of your organisations products using The Adoption Curve.
  • Find the gaps in your market using a Positioning Map and determine if those gaps are profitable.
  • Shorten the knowledge gap between your competitors and your organisation using a Learning Curve strategy.
  • Discover strategies that you can adopt to reduce the time your organisation spends on both product and process innovation.
  • Understand how your organisation is made up of different functions and how you need to make sure all of them are working together at the same speed by using the Organisational Value Chain.
  • Bring all of the strategies outlined in the course together to create your Corporate, Business and Functional Strategies.

What is the target audience?

  • This course is for entrepreneurs looking to capitalise on an opportunity in the market.
  • Intrapreneurs (people working within existing organisations) who want to help grow their organisation.
  • Business owners who want to understand their organisation, the market it operates in, and the environment which impacts upon it and be able to take advantage of the opportunities that this understanding provides


Get your Free Udemy Course on The Entrepreneurial Process by clicking on this discount code:

Free Udemy Course on The Entrepreneurial Process

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